The project itself :
TOMO is a holistic sleep therapy ecosystem designed to help users improve sleep quality through a personalized blend of wave-color therapy and biometric data. The system combines a physical therapy device, a monitoring bracelet, and a mobile app that serves as the central interface—translating complex data into clear, actionable insights. This case study explores how thoughtful UX design bridges science and mindfulness to create a calm, guided, and empowering sleep experience.
The core problem is the gap between complex sleep data and actionable, emotionally supportive guidance, leaving users confused, disengaged, and unable to improve their sleep effectively.
Design a calm, personalized, and intuitive experience that turns complex sleep data into clear, actionable guidance—helping users understand their sleep, stay engaged, and improve their well-being through a balance of science and mindfulness.
Full end-to-end design process, including ideation, research, concept development, wireframes, and high-fidelity UI
A seamless, responsive app experience on mobile and tablet
All about the user :
I have conducted high-level exploration of how people engage with sleep apps today. It looks at common user challenges, prevailing market trends, and design approaches within the sleep-tech space, highlighting opportunities to create more intuitive, calming, and user-centred sleep experiences.
Persona was selected by conducting user research and identifying common pain points, that frustrate and block the user from getting what they need from a product.
I created a user journey map of Daniel’s experience to identify pain points and establish a clear foundation for the improvement roadmap.
Complex sleep data without actionable guidance limits user engagement and outcomes.
Limited ability to customize data views and notifications.
Without progress indicators or encouragement, users struggle to stay engaged over time.
I conducted an in-depth market analysis of leading sleep, wellness, and fitness tracking platforms, along with indirect UX references, evaluating data presentation, hierarchy, personalization, guidance, emotional tone, and engagement to define best practices and establish a benchmark for an effective, holistic sleep experience.
There is a clear gap between science-driven and mindfulness-based design approaches, and very few products bridge the two effectively
Extensive use of relaxing and soothing imagery, primarily drawn from nature, aims to evoke a sense of calm and encourage a meditative state for the user.
The vast majority of the apps use dark mode.
The clear version :
The design approach focused on delivering a scalable, data-driven sleep solution that builds trust, drives long-term engagement, and translates complex biometric data into clear, actionable value for users. By combining scientific credibility with a calm, intuitive experience, the product supports informed decision-making, sustained usage, and measurable improvement in sleep quality, positioning TOMO as a differentiated, holistic wellness platform.
A guided flow combining text and motion visuals to ensure fast setup.
The flow enables users to define goals and personalize their sleep plan through intuitive color selection and body-area focus.
Activating the selected plan and receiving ongoing feedback with guidance on improving sleep quality.
The project schematically :
The project transformed a high-friction, data-heavy process into a serene digital experience by using a calming interface and intuitive data visualization. It successfully reduced cognitive load and "onboarding tension" by translating complex sleep metrics into clear, actionable health insights. The outcome is a user-centric design that bridges the gap between raw tracking data and long-term habit formation through a proactive and accessible UI.
