Webiste, E-Commerce, App
MHFC Eco-System
Maccabi Haifa is the top rated football club in Israel.It has numerous league titles, domestic cups, and international accolades to its name, strong club culture built on values such as dedication, professionalism, and a commitment to excellence and a rich history of success. The team enjoys robust fan support, with passionate supporters filling stadiums for both home and away matches. A well - designed eco - systems reflects positively on the brand image and reputation of the team. It demonstrates professionalism, attention to detail, and a commitment to providing fans with a high-quality experience, both on and off the field.
Overview
Maccabi Haifa is the top rated football club in Israel.It has numerous league titles, domestic cups, and international accolades to its name, strong club culture built on values such as dedication, professionalism, and a commitment to excellence and a rich history of success. The team enjoys robust fan support, with passionate supporters filling stadiums for both home and away matches. A well - designed eco - systems reflects positively on the brand image and reputation of the team. It demonstrates professionalism, attention to detail, and a commitment to providing fans with a high-quality experience, both on and off the field.
An old-fashioned design weakens the brand’s image and may reduce its appeal to fans.
Too much visual noise in the hero section.
No clear priority of content - users face decision fatigue.
Weak hierarchy - club achievements and core identity aren’t showcased upfront.
No personalization or fan-focused tailoring of the experience.
Fan Connection – Strengthen the emotional bond by reinforcing the club’s brand and creating engaging experiences.
Global Standards – Compete with leading football club websites worldwide.
Revenue Growth – Leverage digital platforms to boost commercial opportunities.
A Client-Driven Website - Build a website that gives the client full control over managing their assets and content
Accessibility – Ensure ease of use for fans of all ages and tech levels.
Research
Negative Perception – An unprofessional-looking website can create doubts about the club's overall management and commitment to fans.
Lack of Current Information – Fans may struggle to find the latest news, match schedules, and player updates, leaving them feeling out of touch with the club.
Ticketing Process - Fans main pain point was the entire process of purchasing a match ticket, locate the ticket on their email and entering the stadium.
Emotional "stickiness" - Build an emotional connection with users by leveraging powerful media and imagery that reinforces the club's identity.
Personalization - Creating a personalized encounter enriched with additional benefits beyond mere information dissemination.
Ease Functionality - Provide a seamless user experience, making it simple to buy tickets, shop for merch, and find relevant information.
Design
The concept focused on creating a modern, sports-driven design with a strong emphasis on the club’s brand, creating instant recognition. Its layout uses a clean grid structure with bold headlines, high-impact photography, and video highlights to bring team's energy to the screen. The design prioritizes usability and revenue streams, with clear calls to action keeping fans engaged with news and media.
Key Achievements
60k+ Active Users
The app thrived, Widely adopted by fans.
Net Rev' up by 11%
₪46M in online sales in 2024
15k Daily user
Seamless UX powering engagement.
